Hi, today I will explain What is Push Notifications? why it is used A push notification may be a message that pops abreast of a mobile device. App publishers can send them at any time, users don’t need to be within the app or using their devices to receive them.

They can do tons of things; for instance, they will show the newest sports scores, get a user to require action, like downloading a movie coupon, etc. or let a user realize an occasion, like a flash sale.

What is Push Notification?

Push notifications appear as if SMS text messages and mobile alerts, but they only can reach users who have installed your app. Every mobile platform has support for the push notifications — iOS, Android, Fire OS, Windows, and BlackBerry all have their own services.

Push notifications are the first and often most important communications channels used by mobile applications. if you are using an android smartphone then obviously you have used push notifications feature but you don’t know what is push notifications actually.

Every app uses push notifications for re-engagement. in another word we can say that it is amazing marketing tools because they help you to stay in contact with your costumers.

3 Type of Push Notification

• Transactional notification: You can set mechanized message which is set off by an occasion like a bundle on the way or a deserted cart Transactional warnings to fabricate trust and c clients to finish activities.

• System notification: What system notification does is lets users can know about the new functionality of features and opportunities, for example breaking news, the launch of new products These will go out as a massive master stroke to a wide audience.

• User Notification: User notification is especially relevant to social networking messenger dating app and marketplace lets user know when someone seller or user message them.

Chronicle of Push Notification

Push notifications were introduced for Android and iOS both devices in 2009, and have spread very fast to other platforms.

2009	Introduced Google Android And Apple iOS adds support
2010	Microsoft Windows and Blackberry Phone-7 add support
2013	Important Announcement by Apple that 7 billion notifications are being sent to iOS devices each day.
2016	Apple rolls out major additions to iOS with its iOS 10 release.

Difference Between Push Notifications & Text Messages

Although there is so much same functionality still push notification is not the same as a text message. even push notification and text message both appear on the lock screen of the user phone still both are totally different.

A text message will be longer because user can open and read the entire message
but if push notification get cutoff on users lock screen it will be affected to your conversation.

You can directly open your application and target to particular product when user will click on notification while in text message you cannot that’s why we can say that push notification has higher click-through and conversation rate then text message.

If we talk about cost then push notification is totally free for any android or iOS user to receive but same case is not apply in text message.

When any user swipe to open push notification having same effect as a text message when you click on text message it will redirect you to messaging application while push notification redirect you on particular app which is sending message.

If we talk about privacy then we can say push notification is more better because user totally know that who is sending notification obviously application owner is sending push notification while in text message spammer can also send you message which is not safe for user.

Introduction to Opt-in and Opt-out of Push Notifications

If user don’t want your notification from your end. then they will turn off push notification. it means it is in control which is far different in text message. In short correct push notification must have high open rate, but most of app user says that they are annoying and totally distracted with push notification.